In the 2019 Summer Session, University Relations started to implement and send text messages to students regarding academic deadlines and will continue to send additional academic-related messages this semester.
For the last several months, Arnold Thiebaud, marketing and channel data manager and James Linton, marketing channel coordinator, have been working with IT, the BYU-Idaho Support Center, and several departments to implement texting in conjunction with other communication channels.
“We have several ways we communicate with students and constantly look for ways to improve those efforts. As new methods are approved, we hope to increase student engagement to meet university needs,” said James Linton.
President’s Executive Group (PEG) approved limited types of critical academic text messages to be sent to students in addition to emergency texts. These academic messages will be individualized to each student’s situation to help them succeed in their academic endeavors.
The text messages will primarily focus on items that help students come to or stay in school such as:
- Academic Deadlines
- Registration Holds and Reminders
- Program Applicability Deadlines
- Financial Aid
- Student Success Measures
PEG has asked University Relations to be responsible for direction and oversight for use of texting on campus. The BYU-Idaho Support Center will respond to the majority of incoming text messages and forward messages as needed. Departments should not implement any other texting solutions at this time, but should work with University Relations for texting suggestions and requests.
Using this centralized approach with texting will:
- Protect texting as the primary Emergency Communication tool
- Deliver PEG priority messages to applicable students
- Coordinate efforts to reduce duplication, frequency, and opt-outs
- Increase desired outcomes when used in conjunction with other communication tools and measurements
“There are ongoing adjustments being made to existing communication tools as well as researching and implementing new tools to support messages that will not be sent through texting. We would encourage departments to continue to work with University Relations to understand and utilize these advancements.” said Arnold Thiebaud.
To help students receive texts from the university, employees and departments should encourage students to learn more at www.byui.edu/texting.
Departments can also view guidelines or submit text message usage requests for consideration at go.byui.edu/texting/admin.