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The Power of Knowing Your Audience

Job candidates who can articulate their in-depth understanding and ability to meet their audience’s specific needs significantly increase their chances of getting interviewed and hired. On the other hand, not knowing your audience indicates a lack of commitment or genuine interest to potential employers. It is difficult to convince an employer you are the one who can meet their needs if you have no idea what their needs are.

In the Career Preparation office, we can help you tailor your application materials, digital profile, interviewing approach, etc. to show your audience how your skills and abilities can help them achieve their goals. To help us help you, complete the ‘Know Your Audience’ guide below and bring a  hard copy of it to your  career preparation appointment(s).  


Audience Research Tips and Tools

Know Your Audience Guide

This guide walks you through the initial steps of conducting online audience research.

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Job Shadow Guide

This guide walks you through the process of preparing for, conducting, and following up after a job shadow.

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Tailoring Your Resume & Cover Letter

This example teaches how to tailor your resume and cover letter to your audience.

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McKay Library Career Databases List

A list of databases that can provide you with in-depth information about your audience's successes, areas for growth, competitors, etc.

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Informational Interviews Overview

Learn how to conduct powerful discussions with professionals and mentors, to better understand your industry, companies and positions of interest to you.

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Informational Interview Guide

This guide walks you through the process of preparing for, conducting, and following up after an informational interview.

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Library Database Video Tutorials

Vault Resource Tutorial

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